The team undertook a Brand and Web reincarnation of Nichebox, an international holding group of iconic perfume houses.

Intro

Nichebox’s perfume brands are found in the world’s top luxury stores, from Saks Fifth Avenue to Liberty, London. Among them, Clive Christian holds a Guinness World Record for the world’s most expensive perfume and once served Queen Victoria. As the guardian of these unique, characterful brands, Nichebox needed a look that felt understated—a quiet stage for its stars. We went with minimalism, elegance and simplicity. The (...) symbol represents both a gateway to success and a space for brands to grow. Guarding this fine ecosystem is Nichebox, like st Paul and Peter standing at the gates to heaven.