We mostly work with organisations that have strong cultural or social weight—think education, research, arts, wellness & lifestyle. We help them rethink how they look, how they speak, and how they show up online. Brand, communication, digital product—the full picture.
We’re founded by people with backgrounds in design, engineering, philosophy—Cambridge, Sciences Po and all that—but what matters is that we’ve been doing this for over 10 years. Building brands, crafting comms, designing useful, thoughtful digital experiences. We are passionate about authenticity, exploring what makes companies' communications unique and meaningful—and making that visible, usable, and clear to the world.
Most of our clients are usually at a point where they need to evolve digitally, but want to do it carefully—without losing what makes them unique. We’ve been lucky to work with smart, forward-thinking teams who care about people, culture, and impact.
We’re based in London. About 25 of us. A mix of designers and technologists, working together across disciplines.
OUR VALUES
Self is a place where authenticity, humanity and aesthetics reign supreme.
The word "authentic" comes from the Greek ‘autos entos’ — meaning being self. That’s also the story behind our name. At Self, we explore this idea in our craft: that self-awareness—whether personal or organisational—is key to making meaningful things.
In business, this means understanding the real context: team dynamics, user readiness, strategic alignment. A solution might be brilliant in design or tech, but if it doesn’t fit the ecosystem it lands in, it won’t last. That’s why our studio’s directors stay closely involved in every project—bringing creative, cultural, and business experience to guide this process with care.
Humanity means we don’t chase trends or technology for their own sake. We use them to serve real human needs. In a time when AI can automate almost anything, what’s left is meaning. Intuition. Emotion. Human insight. And the role of human creativity is pushed to a next level. We design with that in mind—creating work that resonates, that feels alive, that speaks to people rather than at them.
Aesthetics. Finally, we take pride in our constant work to bridge the gap between form and content, shape and meaning, design and functionality, where beauty is not a layer—it’s a principle. We take pride in the visual quality of what we make, but it’s always rooted in the culture of our client and the truth of their offering.
This approach isn’t fast. But it works.
Our clients are proof that thoughtful, consistent decisions build brands that endure.
EXPERTISE
We bring over a decade of experience in branding, UX design, and development—across sectors, formats, and scales.
From building visual identities and communication strategies, to designing mobile apps, digital platforms, and enterprise software, our work sits at the intersection of design clarity and technical depth.
Using modern tools, agile workflows, and a sharp sense of culture, we design systems that are clear, human, and built to last.
Our expertise spans across:
Branding. Create brand strategy and identity that resonate with your audiences.
– Brand Strategy;
– Brand Architecture;
– Verbal Identity & Tone of voice;
– Visual Identity;
– Brand Guidelines;
– Brand Experiences;
Content & communications. Create custom-made assets at the highest quality, down to the last detail for consistent and creative communications with strong impact across digital and print (events, SM, corporate, etc.).
– Art Direction
– Illustration & Graphic Design
– Iconography
– Animation
– Photo & Video
– 3D
Product & UX design. We design top notch user experiences and interfaces.
– Consumer & Enterprise Software;
– User Research & Testing;
– CX, UX & Interaction Design;
– UI Design;
– Motion Design;
– Design Systems;
Websites. Your website is the primary platform for presenting your mission & offer to audiences. Our portfolio boasts award-winning websites strategically designed to deliver an exceptional user experience while effectively achieving strategic objectives.
– Content Strategy;
– Web Design;
– Interactive Experiences;
– Content Production;
– Frontend & Backend Development;
– CMS Implementation;
Software. We develop web and mobile apps for both enterprise and consumer products.
– Technology Consulting;
– Architecture Planning;
– SaaS Products;
– Mobile App Development;
– Frontend Web Development;
– Backend Development & API Integrations;
