Self design on letter C for Chop Chop
C

Full visual reincarnation for Chop Chop, one of the biggest barbershop chains in the CIS region, featured in GQ and New York Times.

Project name
Chop Chop
Timeframe
4 weeks
Service
Branding, Website
Chop Chop advertisement
Chop Chop advertisement

Take 1

Since its opening years ago, Chop Chop grew to over 120 spots and expanded to the US. With this rapid expansion came the need to enhance the chain’s original branding. Self was tasked with developing a commercial identity that would work across continents, audiences and cultures, whilst preserving the original psyche that the team put into it when opening their first branch. We developed several visual takes, here’s the first one:

Chop Chop signboard
Chop Chop signboard
Chop Chop package and t-shirt
Chop Chop package and t-shirt
Chop Chop package
Chop Chop package
Chop Chop package
Chop Chop package
Chop Chop advertisement
Chop Chop advertisement

The Chosen One

This is the version that prevailed in the end after some fierce debating. The team chose this take due to its more commercial look & feel, and thus enhanced ease at being applied more universally. The question is: which one do you prefer?

Chop Chop signboard
Chop Chop signboard
Chop Chop advertisement
Chop Chop business card
Chop Chop signboard
Chop Chop signboard
Chop Chop signboard
Chop Chop signboard
Chop Chop package
Chop Chop package
Chop Chop catalog
Chop Chop catalog
Chop Chop package
Chop Chop package
Chop Chop website
Chop Chop website
Chop Chop font
Chop Chop font
Chop Chop colors
Chop Chop colors