New visual identity and product design for Kanjo, a UK startup that offers intelligent games for parents and kids with insights into cognition, emotional development, wellbeing and linguistic growth.

Baby steps

The team needed to roll out an MVP fast to fit into their fundraising timeline. As a product Kanjo already existed for some time, and our goal was to reincarnate the old version, whilst preserving a clear sense continuity to maintain the momentum already built. With the brand’s key message centred around connection, learning and playing, we had to create a look and feel which would be exciting and appealing to kids and parents alike. We picked a vibrant palette and chose Castledown by Colophon Foundry as the brand typeface — a font originally devised as an initiative to unify typography within primary education.