Branding, product UX and interface design for PlanLab, a startup which offers new ways to solve enormous planning problems.

The works

PlanLab is a startup founded by a group of BCG veterans, built to fix the chaos of planning massive construction projects. By collecting and crunching huge volumes of data, they optimise every detail — unlocking billions in potential savings. We created a sharp, distinctive brand, launched their digital presence, and worked closely with them on the platform UX — mapping complex user journeys and evolving the product through rapid user feedback.