Self is a creative studio based in London. We build brands, apps and websites that people love and use all over the world. Founded by Cambridge and Sciences Po graduates with backgrounds in design, communications and philosophy, Self Studio brings together 10+ years of experience in creating consumer products within the realms of wellness, leisure, arts and culture, education and technology. We are passionate about authenticity, exploring what makes brands and products unique and meaningful. The word authentic comes from ancient Greek, ‘autos entos’, ‘being self’. This is the narrative behind our studio’s naming, and the thinking we are exploring in our craft.