A clear guide: how much does a logo design cost in the UK?

The best way to understand the cost of logo design in the UK is to learn in some detail about the intricate process behind creating a brand's visual identity. Basic logo design packages can start from around £750, but this price can escalate with the need for major revisions and extensive research. This guide walks you through the process so you can see what that looks like.

Consultation: where your logo designer conducts initial research 

The foundation of any logo design is thorough research and understanding of the client's business, competition, and target audience. This phase can be time-consuming, as it involves deep market analysis and client discussions.

This is where you explore qualitative data about how your customers see and talk about your brand already. What your designers need is a clear understanding of the impression that will set you apart from your competitors and thus carve out a better market share.

Ideation: they develop the concept into design ideas

Designers then create initial concepts, often providing a range of options. Each concept requires a unique approach, creativity, and time, contributing to the cost. So, depending on your initial brief (how much detail you want them to go into, how many totally different angles you want to approach the logo design), this could add to the price.

Part of the research & ideation phase for Bani-Gani, branded by Selfin 2023

We always advise avoiding focusing on one idea; it leaves you with problems if the idea isn’t strong enough, and loses that healthy competitive tension between ideas that forces your design team to hone the ones they have.

It might seem counterproductive, briefing your logo design team to generate ideas that will never get used, but this is how the creative process produces the best results!

Refinement: they revise the elements of the chosen design  

Once you’ve all agreed on an idea, including broad color palettes and typographies, your designers will explore lots of different options to whittle those down into their most powerful versions.

Each revision involves reworking the design, which can be a complex process. It's not just about altering visuals, but ensuring these changes align with the brand strategy and research findings. And significant revisions may require additional research or a shift in strategy, adding to the time and resources needed.

Integration: they align the logo with your wider brand identity

A brand is more than a logo. And while the logo is the touchpoint at the heart of the brand, your designers will ensure your website, socials and physical materials and in-store or in-office elements all align with the logo design and the impression you want to give anyone who interacts with your business.

An example from a client project,InKin

The logo must seamlessly fit into the brand’s overall visual identity. This means considering how it will look on different platforms, in various formats, and alongside other brand elements. The more complex your business, the more expensive this step will take.

Final deliverable: they give you all the relevant materials agreed upon

The end product often includes the logo in various formats (JPG, PNG, etc) for use on physical and digital formats, and a brand guideline document, which further explains the intricacies of the logo’s use so your team can keep the brand consistent going forward.

Given these factors, while you can obtain a logo for a starting price of around £750, more extensive requirements involving deeper research, multiple revisions, and integration with a broader brand identity will increase the cost. The final price reflects the time, expertise, and resources dedicated to crafting a logo that not only looks good but also effectively represents the brand’s ethos and appeals to its target audience. 

This is money well spent as the impression you give your users depends hugely on your visual identity.

And if you want a specific Self quote on a logo design project, you can write to our dedicated team.